Interactive Media
Our background in Virtual Reality makes creating unique and compelling interactive media second nature to StrayLight. Anything from competitive 3D games to wireless PDA quiz contests to interactive CD/DVDs are right up our alley. Let us create a unique interactive experience for your next show!
 
3D Virtual Theaters

StrayLight's 3D Virtual Theaters put the 3D inside our wide field of view VR helmets for a truly immersive experience. Optional shaker seats add motion and tactile sensation. Virtual Theaters are modular entertainment systems offering large groups of people immersive, full body, 3-D "in-your-face" adventures.

Inside the Virtual Theaters, guests are immersed simultaneously in exciting stereoscopic environments using custom designed viewing devices. Virtual Reality Helmets and Magna-Scope Viewers completely block out the real world and focus 100% of the viewer's attention on the VR experience.

Because StrayLight caters to the promotions market, specializing in trade shows, mobile marketing, sampling tours, and themed entertainment attractions, large audience throughput is a key factor of Virtual Theaters; this allows more people through the experience per hour, than a single-player, interactive system.

StrayLight's Virtual Theaters are also modular, offering clients the flexibility of choosing the size and arrangement of their personalized installation. This allows Virtual Theaters to be configured from a single-seat installation to a Theater with 100+ seats.

Virtual Theaters also offer installation versatility. Unusual set-ups, such as inside double-decker buses and expandable tractor trailers, can easily be accommodated.

The Virtual Theater experiences are very believable, due to the 3-D stereoscopic imagery (the images literally jump off of the screen!) and the special shaker seats, where guests actually feel the pulsating vibrations of their virtual experience.

Because the content is linear, guests can view both animated and/or live stereoscopic video as part of the Theater experience. And if live 3-D video is needed, StrayLight has special stereoscopic cameras in-house to conduct location shoots.

All of the content developed for StrayLight's Virtual Theater is designed using a first-person perspective called POV (point-of-view). This method makes each Theater guest feel like they are really inside the 3-D experience, racing, flying, or floating through the story.

By tapping into the senses of sight, sound, and touch, StrayLight's Virtual Theaters give audience members the exciting chance to virtually experience something that is impossible or improbable to experience in the 'real world'.

 
Projected 3D Theaters

StrayLight has a wide range of 3D projection systems to fit any size booth or tour. Our 3D systems can be front or rear projected and accomodate audiences from 10 to 1,000.

StrayLight's rear or front projected theaters use a proprietary screen and projection setup to allow audiences to watch a vivid show in normal booth lighting, offering an open air theater environment. While many 3D displays require the viewer to position their head precisely to fully enjoy the 3D effect, the StrayLight theater allows the audience to be much more flexibly positioned in the theater.

 
3D-XTC Interactive VR

The 3D-XTC system is a StrayLight proprietary Virtual Reality platform, which runs StrayLight's custom-designed interactive Virtual Reality experiences.Inside the 3D-XTC systems, guests wear high-end Virtual Reality helmets and are in complete control of where they look and what they do, using sophisticated Virtual Reality tracking technology. Inside this artificial 360° computer-generated world, clients capture 100% of the guest's attention.

StrayLight offers several stock VR experiences, and can customize a client specific VR experience quickly and inexpensively from one of our many game templates.  Template customization includes client logos, complete game decor makeover, complete audio tracks, competitive scoring, custom video introductions and endings, and customized game action to represent client specific goals. StrayLight has completed hundreds of template customizations spanning diverse industries including: pharmaceutical mechanism of action, manufacturing, e-commerce, consumer products, and networking technology.

For the ultimate VR experience, let us create a fully customized VR world. Our game tools provide you with networked game action, competitive scoring, 3D sound, fully textured 3D environments, high quality lighting effects, and multiple game levels for all player skills.

Designed for on-site promotions, each 3D-XTC has a small footprint, approximately 3.5' x 5' and requires standard power of 220 watts @110 volts.